The Death of Business Intelligence

BI 2013: How did the market fare?

Posted in Analytics, Business, Business Intelligence, IT, Microsoft, SAP by neilwilson1984 on January 22, 2014

Business intelligence (BI) is a term that has been on the lips of many businesses and their owners the last year, with companies looking to find solutions that make decisions that little bit easier. It has seemed that uptake of the strategy and software has been picking up pace throughout the year, but just how did 2013 treat the BI industry?

Overview

In general, the BI market last year was relatively strong without setting the heather on fire. Growth might not have reached peak levels, but they have been far better than at other times and other sectors across this year.

According to one expert, it has been very middling, with the chief executive officer saying: “I’ve seen better, I’ve seen worse.”

Uptake in general has been good, but it has failed to reach the 40 per cent growth levels that were experienced back in the mid-90s. However, it is important to note that at this time the market was still new and exciting and it was being brought into firms for the first time.

On the other hand, though, the market has not hit its lowest ebb either. This was experienced in 2008, when growth levels were hammered by the worldwide recession. Companies paring back what they offered meant that growth sat at just two per cent throughout that year.

This is no bad thing though. While other sectors across the globe have seen revenues dropping and have had to make cutbacks, the fact that BI has continued to grow can only be seen as being a good thing for the sector overall, leaving good prospects on the cards for 2014 and beyond.

A tale of two sizes

In 2014, it has been about different types of BI, and growth in the two can be compared on one simple scale – size. While large companies have continued to grow throughout the year, it has been those smaller firms that have enjoyed the best levels of improvement in 2013.

Large BI providers such as IBM, Microsoft, Oracle and SAP have enjoyed a growth level that has sat at just single-digit improvements in terms of revenue, but it has been a different story further down the ladder.

According to Condi Howson at Information Week, some smaller firms have performed so strongly that many even nearly doubled their revenues throughout the year.

One such company was Tableau, which saw its revenue figures jump by 75 per cent throughout the year 2013. Other companies that enjoyed revenue leaps far in excess of larger competitors included TIBCO Spotfire (30 per cent) and QlikTech (23 per cent).

Why?

So why are smaller BI companies performing well? The answer is simple – they are much more malleable and ready to adapt.

Most small and medium firms cannot afford the very largest BI solutions, so they look towards those that can provide just what they need – self service and bespoke software that just ticks all of the right boxes.

Of course, they cannot get these from the larger companies around the globe, which means they will increasingly turn to smaller BI firms, giving these a boost throughout 2014.