The Death of Business Intelligence

BI: Bringing back business for intelligent strategies

Posted in Analytics, Business, Business Intelligence, IT, Mobile, Mobile BI by neilwilson1984 on January 17, 2014

Business intelligence (BI) is something that has been used by more and more companies across the globe in the past few years, as they look to grab the initiative and get a head start on their rivals.

However, thanks to its development as a very IT-centric notion, it has been the case since BI became a big trend for the tech people within firms to be more involved with its use than those who actually need it most.

According to Anna Young at Business2Community, BI up until now has been centred around technical uses, with IT professionals sending their BI reports to IT bosses. She said this is an issue that leads many businesses to not get the most of their investment.

To solve this, Ms Young said, companies need to realise that they should be bringing the business back into BI, allowing those who make the big business decisions within companies to have the final say on how it is used and how the results are utilised.

So just how can the trend be reversed so that BI works for firms and gets them the most for the money they have put in?

User friendliness

Because of its basing in IT, one of the biggest hurdles that many companies will face is the fact that the tools are not user-friendly for those who are not tech-savvy. They can be hard to work with, and are often discarded or passed on to someone else. This shows the need for tools that are easy to understand and straightforward to utilise.

Self service

For small companies in particular, the full scope of BI will not be needed to get the desired results. However, it can often be true that they need to have ‘all or nothing’ when investing, and this can turn many away.

Allowing companies and buyers to only purchase things that they want and need can be an effective strategy in allowing them to have a BI solution that works for them at an affordable price.

Mobile

Unlike the majority of BI specialists, decision makers in firms may not strictly be office based, or they might at the very least be out and about at some point during their working week.

However, big calls will still need to be made, and often these can’t wait. By permitting use of BI via mobile channels, developers will make it easier for companies to implement the strategy in the modern world, and uptake could be greatly improved.

Collaboration

Companies will often nowadays also want to have the chance to collaborate on ideas, and this is something those without the technical nous might not have the ability to do themselves.

Professionals in IT need to make sure that the data created is not only usable by people who are not savvy, but also sharable and easy to collaborate with in conjunction with other departments within the firm.

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