The Death of Business Intelligence

Analytics ‘key driver’ for mobile adoption

Posted in Analytics, Business Intelligence, IT, Mobile, Mobile BI, Mobile Business Intelligence by neilwilson1984 on December 10, 2013

Speed and better analytics are proving the key drivers for global mobile adoption. That’s according to an IBM study showing 90 per cent oforganizations around the world are willing to sustain or increase investment in mobile technology over the next year to 18 months.

A key reason for upping spend on this sector is the measurable impact on speed and productivity. Half of the respondents in the poll, for example, reported a ten per cent gain in employee productivity as a result of mobile efforts.

The survey looked at the business advantages of using mobile technologies for business intelligence, including the way it “fundamentally” changes how organizations interact with customers, and develop and deliver innovative products and services to market. In particular it identified so-called mobile strategy leaders who have a clear direction for their efforts in this sector.

Data and analytics was a key difference between this subset and others. Seventy per cent or more of leaders surveyed describe themselves as effective in areas such as addressing structured and unstructured mobile data, handling large volumes of data, analyzing mobile data and taking action based on that data. Under 37 per cent of non-leaders said they are equipped to deal with these issues.

Integration is another area where there is a clear difference. Again around seven in ten of mobile leaders indicate they have been successful in ensuring interoperability with other systems, leveraging APIs for external or cloud-provided data services, and providing service-oriented architecture and sharing information among systems/devices. On the other hand, only around 40 per cent of non-leaders report being successful with these tasks.

“Today, mobile is quickly emerging as a transformational game changer in business that will drive new levels of innovation and interactions,” said Kevin Custis, social business and mobile practices leader at IBM. “It is far too limiting to define mobility simply as a device or a channel for transactions. The organizations that come out ahead will be the ones that prioritize mobile and redefine its use to drive a new set of business expectations and user experiences.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: