The Death of Business Intelligence

Business intelligence: it starts with a question

Posted in Business, Business Intelligence, IT by neilwilson1984 on December 6, 2013

Business intelligence, big data, analytics – it’s so easy to think of these things are primarily about software and budgets. Spend more on expensive software applications and you’ll do better, so many people believe.

But that’s really looking at the issue the wrong way round. Business intelligence, so it is argued, begins not with pricey software but with something a lot more straightforward; a question about what you want to do with your business.

This is the view of Rusty Frioux, who wants firms to take a step back and ask themselves what it is they want to achieve. The founder and managing principal at DataClear explains: “A lot of people think that data analytics is all about expensive software. And while some enterprise reporting software packages can be very helpful for some organizations, they’re not always necessary and are often the wrong first choice for your investment dollars.

“Before you start thinking about tools, it’s important to take a step back and understand what questions you want answered and what data you’re already collecting. Analytics doesn’t start with data – or with software. It starts with a question you have about your business.”

To this end, the business intelligence consulting firm has released a guide to help. The publication pinpoints specific data points and reports companies can use to solve common problems.

The guide is designed as a “brainstorming tool” for companies who think that understanding the data they already collect might lead to better decision-making. It includes ideas and tactics for finance and accounting, operations, human resources, and sales and marketing.

According to Matillion, one of the main issues that can lead to problems with BI strategies is organizations put their focus on the wrong elements and in the wrong order. by focusing first on the fundamentals – the question you want answered, companies can get off on the right foot. The expensive software and applications can come later.

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